Any startup that doesn’t have SEO in their marketing mix will be missing out on a lot. According to statistics, more than 90% of traffic from websites comes from search engines. Almost everyone in the United States uses their phones to access the internet. SEO should be one of the main areas of focus for any digital marketing strategy. SEO is important for the success of startups for a couple of reasons and we’re going to highlight some of them.
Helps Startups Get Customer Behavior Data
When a company is just starting out, they might not have a good idea of their target audience. SEO can help to uncover important data. The more search engine traffic a startup has, the more information they can have about their potential customers. There are some amazing tools that can help in analyzing such data. Most such tools will have free trials for startups that are trying to keep expenses down. A good example is Ahrefs which you can use to analyze search traffic for some keywords. You can also check what competitors are ranking for. To get more information about your potential audience, you could also use Zenserp for web scraping. Having such data will be valuable for your SEO endeavors.
Helps With Traffic and Conversion
The goal of any startup is to make a profit while offering a valuable service. One of the biggest challenges that face a lot of new businesses is getting clients. Relying on traditional mediums of advertising won’t be as effective in the current digital dispensation. Even if you do have a market for PPC campaigns, you will need a long-term strategy that can be found in SEO. Once you rank high on search engines, you won’t have to spend a lot of paid advertising. Search engine traffic has the highest level of conversions compared to other forms of traffic.
You don’t have to pay for you to be shown on the first page of Google. Provided you’re doing things right, you have the opportunity to compete with Fortune 500 Companies. The only thing you might have to pay for is the services provided by the digital agency. There are companies that are making millions of dollars every year because they’re ranking for certain lucrative terms. Once you’re on the first page of Google, you will not have to worry about PPC spending which can be costly if you’re in a highly competitive space.
Google Analytics gives you data on the pages that users are interacting with. It is even possible to track conversations that are coming from organic search. For a startup, all it takes is to go to Google’s website to learn about the different products they have and how you can improve SEO.
Helps in Decision Making
SEO can help businesses that are just starting out to make informed decisions. The same data that helped the startup understand customers’ behavior can be used for different purposes in the company. The information can be used to come up with strategic marketing campaigns. It is easy to convert a consumer once you figure out a consumer and their needs.
Build Long Term Audience
You can’t talk about SEO without mentioning content. For the SEO strategy to be effective, there is a need for regular and useful content. A person is likely to buy from a company that provides guidance on a particular product or service. Potential customers will be looking for a solution to their problem. One of the most effective ways of addressing these particular challenges is developing content that answers all the questions that the customer could be having. Such a person will most likely come back to your website for more information or whenever they want to buy a related product.
There are not a lot of marketing avenues that can deliver results, especially for a business that is just starting out. It is important for a startup to build a digital presence. One of the most cost-effective ways to build awareness and getting conversations at the same time is through SEO. With optimization tools, businesses can have unprecedented access to data which is crucial for growth. Search Engine Optimization could also be seen as the cheapest way to build a loyal customer base.
If you’re a startup that doesn’t have a lot of money for marketing, it might be a good idea to concentrate your efforts on SEO. As much as it might take some time before you start seeing results, you will be assured of warm leads while creating brand awareness at the same time.