Admit it, We have all witnessed the national media showing a deaf ear to a local/state news and completely be occupied with rather something which is of less importance at that moment. And if you are from the south of India you are entitled to have felt this more than a few times at least. The kind of Involvement, the national media shows in matters dealing with Arvind Kejriwal, is not the same when it comes with issues or matters concerning other Chief Ministers. And honestly, the Twitter trends and open letters doesn’t seem to grab their attention.
SOCIAL MEDIA – THE SAVIOR:
Recently, the national media ignored the Chennai Floods as it had its hand full on with Intolerance debate and researching over the details of the number of relationships Indrani Mukherjee had. The fourth largest metro in the country was sinking after being washed by historic rains, and national media did not have space to show this. Had the national media had reported it earlier, help would’ve arrived much before. And this time, it was not only the public but even the actors and media personalities took it to Twitter to show their haste. Actor Siddharth of Rang De Basanti fame, one of the active volunteers, took it to Twitter as well.
Thanks to the social media, good Samaritans of the city and the Army the city survived. The attention give to the Uttarakhand disaster or the Kashmir floods ( Yes it was not huge but was more than what was provided for Chennai ) was at a higher level when compared to Chennai’s but let’s pretend that it’s all fair and square. And then you see the coverage our media provides for the Nepal Disaster and realize it’s not fair. Dear National Media, you have failed this country.
AND IT HAS HAPPENED EARLIER AS WELL:
And the partiality and carelessness do not stop here, it has its origins heading way back. Every time Fishermen from Tamil Nadu get captured or killed by Sri Lankan Navy, They are referred in the media as “Tamil Nadu Fishermen” and not “Indian Fishermen”. Now, why is that happening? People have noticed this difference more than several times.
POWER AND IMPACT OF NATIONAL MEDIA:
Last year, Our former President Dr.Abdul Kalam passed away, and he was honored with a Grand Farewell. Later, the government promised to build a memorial to him which never happened. After months of delay, Mr.Kalam’s family expressed their concern and news started to spread in social media. Once again it was social media it came to the rescue at first, as pictures from the burial site which was covered by only a temporary shelter emerged and went viral on the internet the media finally decided take a notice of it. And as the national media reported this matter within weeks a solution The DRDO, which Kalam led once, decided to take up the construction of the memorial site.
The above image shows the pathetic condition in which his burial site was maintained. After the national media coverage, the problem was seen and got a solution though it’s not solved. Imagine, if the state media takes up the local news and matters of all the states seriously. It would make the problems heard, and the nation will know the real situation. Even after Chennai floods, some parts of Andhra were affected by floods which weren’t covered much as well. Recently, Rajdeep Sardesai admitted the National Media’s failure to cover all news across the nation uniformly, and it needs to be changed. We hope it does change!
WAKE UP NATIONAL MEDIA, THE YOUNGSTERS ARE WATCHING. FROM NOW ON, IT’S NATIONAL MEDIA OR SOCIAL MEDIA!