“Many a small thing has been made large by the right kind of advertising” – Mark Twain.
Out of the hundred advertisements released in a day, only a few actually manage to remain in the psyche of the people. Market research says that those advertisements do have an influence on the buying habits of the people. Most people find ads extremely annoying and some even refer to it as the third wheel to a happy couple. However, some of the ads are so entertaining and interesting that they will definitely force you to un-mute your television. Check out the most inspiring advertisements of India below:
With a viewership of more than half a million, this advertisement has successfully conveyed the message it wanted to convey. This advertisement with a high emotional appeal features Rishi as the prime character, who takes up the role of a stand-up comedian who stutters. The ad is about how Rishi shares his bad experiences and relates it to the product Nescafe. It shows how Nescafe helped him get energized.
2. Google India Advertisement
One of the ‘Google search engine’s’ ad depicting two childhood friends who are later separated and settle in India and Pakistan after the partition of 1947, is really inspiring.
After hearing the childhood stories from her grandpa a small girl, with the help of Google, traces her grandpa’s friend in Pakistan. She puts him in a trance of memories, so intense, that he decides to visit India to meet his long lost friend.
Google helps him at every step of the journey and makes it possible for them to re-live their childhood. This ad gives a greater message of love and friendship which transcends the hatred between countries.
3. Bharati Airtel Advertisement
Bharati Airtels ad ‘Proud to be Indian (Bharati)’ makes us really proud by showing us glimpses of the lives of some of the greatest Indians like Aryabhatta, Susrutha, Mahatma Gandhi and Jagadish Bose. The bottom line: “When you stand for what you believe in, you can change the world”, inspires us to exploit our hidden potentials.
4. Tanishq Advertisement
Tanishq Remarriage Ad – is unique in the way that it creates a new awareness in the attitude of the society towards widowed and divorced women of India. It reinforces the fact that they should not be considered as outcasts as is the common Indian custom. They should be encouraged to consider remarriage and lead normal and fruitful lives. This ad does a fantastic job in creating such an awareness in society.
5. Indian Army Advertisement
This video about the Indian army, informs us about the force and inspires us to respect and serve the nation as proud Indians. The ad reminds us that the Indian army is one of the best construction companies of India and operates some of the finest hospitals and a large network of educational institutions. It is amazing to note that it is one of the 10 largest employers in the world. When natural disasters and calamities strike, they are the first to reach there with all possible help.
6. Indian Air force Advertisement
This video shows some proud parents and teachers of IAF officers, who inspire us a lot and make us feel proud of our achievements in the field. The video asks us an important question by the Indian Air Force: Are you up for it? It shows the true nature of the air force- integrity, mission and excellence.
7. Lifebuoy Advertisement
This ad by Lifebuoy soaps reminds us of some very disturbing facts – Each year, two million children below 5 years of age, die of infections such as diarrhea and pneumonia. These infections could have easily been prevented by washing their hands with soap. The video shows a father walking on his hands, with his legs up in the air, to the local temple to offer his thanks because his present child reached 5 years of age, after losing many children before they could turn five. It is a very touching video and shows some simple facts about healthcare.
8. Aamir Khan’s Incredible India Advertisement
In this Incredible India commercial, Aamir Khan saves two foreign tourists from the harassment of local goons and explains the Indian culture with one of its famous slogans “Athithi Devo Bhava” which translates into treating the guests as God. We are well aware of how foreign tourists are exploited and looted in our country and this commercial aptly ridicules such fellows. It also reminds us of the importance tourism plays in the economy of our country.
9. Times of India Advertisement
This short ad film by TOI shows how a small school boy can inspire the public to overcome obstacles by setting an example. When the traffic was blocked by a fallen tree, while everybody was cursing the authorities and thinking of trying some alternative routes, this small boy himself tried to push the tree out of the way. Seeing this, others also join in and they manage to clear the way. It teaches us lessons apart from how union is strength, especially how kids can inspire the elders by their small and seemingly foolish acts.
10. TBZ- Shoes Advertisement
This ad touched the emotional chord of millions of people. It portrays the ceremonies and customs that happen during every Indian wedding.