Saturday, September 19, 2020

How to Boost your Color Printing Wholesale Business

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Adopting color printing wholesale service within your business can be a brilliant way to attract more customers and grow your sales. Here’s how to do it right! 

Print marking is one of those mediums that help you promote your brand within a wide customer base. Once you start a color printing wholesale business, it provides customers with a tangible base to connect with your brand directly. According to Forbes, the type of brand experience print materials are able to deliver to the customers is unique and hard to replicate in other means of advertisement.

How to Boost your Color Printing Wholesale Business 1

Imagine you have visited a restaurant after reading a very convincing review online, only to find the atmosphere or the taste and smell of the food is not quite what you had expected. You will understand that reading a food review and directly tasting it are completely different experiences, i.e., the physical experience of a product creates far more impact than its virtual representation on a screen.

Similarly, when you use a physical medium like print, it creates a ‘haptic memory’ that resonates in the mind of your customers long after they encounter it for the first time.

Thus, investing in color printing wholesale business helps you boost your sales and improve your brand’s digital presence significantly.

In the light of this era of print resurgence, here are 3 key elements you can incorporate in the business and redress those outdated organizational strategies today.

So let’s begin, shall we?

Print Brochures

As per research, this legendary print format is here to stay, and it is going to carry your brand’s legacy forward till the very bitter end. Have you ever encountered a situation where you discover heaps of brochures while cleaning your closet? Well, we all have at some point in our lives. 

So, as you can see, brochures have a long shelf-life. And, chances are, once they land at a potential customer’s study table, they will stay there to remind the customer of your brand’s existence for years to come.

To top it all, brochures are also easy to distribute, and the initial investment won’t burn a hole in your pockets like the traditional methods of advertisement. 

We have no qualms saying, a brochure color print wholesale venture will give you a significant edge over the flippant and temporary digital counterparts.

Print Business cards

Take our word for it; business cards will never die! Regardless of what drastic forms of technological advancements reign upon the digital landscape in the coming years, business cards will remain fundamental to person-to-person networking. 

These are one of the most crucial bits of content that companies can exchange with a customer at meetings, lectures, seminars, trade shows, and meet-ups. Research claims that even today, 72% of people assess businesses by glancing through their business cards. 

By making use of color print, bold brands nowadays give their business cards an aesthetic appeal. So, make sure you prepare eye-catchy business cards to ensure your brand’s name remains etched in a customer’s memory for years to come.

Print T-Shirts

Trust us when we say this, a t-shirt with your company’s logo on it can really go a long way. 

But, if you want to take your t-shirt design and brand experience to the next level, the key to success will be to focus on quality and not quantity. Opt for durable cloth materials, include vibrant colors that evoke a sense of optimism, and blend well with the millennial fashion trends, to cut through the noise.

Also, needless to say, (well, we are going to say it anyway) DO NOT settle with cluttered designs where the logo gets lost amidst a crowd of fancy geometrical shapes. 

It will be essential to spend quality time in composing and ideating the designs before you pass it to the graphic designer. You must ensure your print hits the right chord with its sleek and edgy designs.

That’s all!

Let’s conclude by saying investing in color printing wholesale is by far one of the cheapest and most effective ways to bring in long term loyal customers. 

And, thanks to its versatility and acceptance, this remarkable marketing strategy will help you generate more digital traffic and, in turn, boost your sales at a massive scale.

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