So, did you hear Google is finally getting a Daddy? No? Read on and get to know everything that is going to make Alphabet the parent company of Google.
What is Google Alphabet?
Did you just assume that someone bought Google? Wait before you pass the judgment. On 10th August 2015, Google made an announcement that took the world by storm. The company soon is planning to structure all the companies ever created or acquired by them under the umbrella of the new company Alphabet. So soon enough, every Google Share would be converted into an Alphabet share. And Larry Page and Sergey Brin, the co-founders of Google would reign Alphabet Inc.
Know the Companies
Alphabet has been created so that every business venture of Google and every company ever acquired by Google could be given special attention. Through Alphabet, Larry and Sergey aim to manage a multitude of separate companies under the holding of Alphabet instead of managing multitude of unrelated ventures under the holding of Google.
Alphabet would be headed by the same executives who currently ruled Google today. Namely, CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat, and chief counsel David Drummond. It would not undertake any consumer product but would simply look after the now separate business including:
Do not worry! Your dear Google is not going anywhere. Even after the restructuring, you would continue to Google stuff instead of Alphabet them. It would slim down to a Google 2.0 version and would continue to include Search, Android, YouTube, Ads, Maps and Google Apps under the management of the new Google CEO Sundar Pichai.
- Google X
All the wacky experimentation like self driven cars, Google glass and Internet-by-balloon initiative Project Loon would be grouped under a new company.
This life science company would focus on long term research that could prove to enhance longevity in humans.
In 2014, Google brought this company so as to boost home automation. This company would be responsible for developing plans that would envisage the dream of smart homes.
Currently Google’s high speed broadband Internet service, Fiber is present just in 3 cities. Under the umbrella of Alphabet it is expected to reach more and more cities in the coming time.
- Google Ventures
Google venture regularly invests in various early stage companies like Uber, Periscope, Blue Bottle Coffee, 23andMe and many other companies that could rise as a competition to Google.
- Google Capital
Through Google Capital, Google aims to invest in later stage companies like LendingClub, SurveyMonkey, and FanDuel.
The Name Game
Alphabet is aimed to encompass all the companies that have been ventured by Google. Therefore, the name of the umbrella company chosen by Larry and Sergey reflects the same. Larry has clearly specified in his blog:
But it seems that Larry and Sergey missed on the research before choosing the name for the new holding company as Alphabet is already a registered trademark of BMW and BMW also owns the internet domain of alphabet.com.
Even Google’s Alphabet could not even get the twitter handle for alphabet as it is owned by Chris Andrikanich whose twitter bio describes him as “Dad. Husband. And self-proclaimed geek…” After the news of Google’s Alphabet broke, he tweeted:
But no matter what, with the domain name abc.xyz, the to-be parent company Alphabet has proved that it is going to conquer the online world with its unconventional and path breaking approach.
Neha Jain is a young and dynamic content writer who is pursuing engineering in Information Technology. She has always been an ardent reader and has embarked on the journey of following her dream as a content writer. She has been a ghost writer of a myriad of contents that have made their way on the World Wide Web.