Color Psychology – 5 Best Ways to Use Them in Reality

Colors are closely associated with emotions. They can influence your mood and carry specific meanings. The warm colors may aggravate your emotions while some other colors may give you a feeling of warmth. You would feel calm when you look at blue color whereas some colors may increase your blood pressure and your eyes may get strained.

Most of the people believe that colors make them happy. Based on preference and personal experience you can use certain colors to get positivity in your life.

1. Colors Can Reduce Crime

Blue coloured street lights
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Installing blue-colored street lights may reduce crimes in those crime-infested areas. Blue lights can prevent suicidal thoughts. Negative thoughts are generally associated with the black color.

2. Sports

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The people who are associated with sports can wear red-colored sportswear as it would increase your speed and force. Wearing a black outfit “might” lead you to failure or you would make mistakes quite often.

3. Color Psychology In Marketing

Few colors are used to associate with brands. Certain colors are appropriate for some products as far as marketing is concerned. To grab the attention of the people, certain colors are used in window displays and the store interiors. Unplanned purchases are associated with warm-colored store displays.

It is believed that customers will remember products better when the right color is used. Colors are also used to calm down the customers.

4. Photography

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Medium shades of blue, green, and purple are considered to be better for pictures.Colors play a major role in the success of an image and also in wildlife photography. Our sensitive eyes are easily able to recognize most shades of green and yellow color.

5. Colors Can Be Used for Treatment

In ancient times, it was believed that certain diseases are associated with colors. Colors are still used to treat patients in China and Egypt. The treatment is known as color therapy. Rooms are painted in different colors where the patients are treated. The blue color is used to get relief from pain. Orange color is used to increase the energy level in humans. The red color is to stimulate the body. Indigo shades are used to treat skin problems. Yellow is used to stimulate the nerves.

5.1. Chakras

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There are seven main chakras in our body. The chakras are related to the energy centers and are associated with the colors, sounds, and functions of our body. These seven chakras should be balanced well to avoid illness.

The crown chakra is located at the top of the head. It is linked with the head, the brain and the nervous system. The crown chakra represents pure thoughts.

The third-eye chakra is present in the center of the forehead. It is known as Ajna. It represents our intuitions and we may refer to it as our sixth sense.

The throat chakra is linked to the throat, neck, hands, and arms. It insists you speak the truth.

The heart chakra which is located at the center of the chest is linked with the heart, lungs, and circulatory system. This chakra is related to the feeling of love, joy, and warmth.

The Manipura chakra is in the middle of the abdomen and is related to our qualities of self-confidence and wisdom.

The chakra which is located beneath the naval is the Svadhisthana chakra. It is linked to the reproductive system. It is associated with the feeling of joy. The Muladhara chakra is located at the base of the spine.

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