Colours are closely associated with emotions. They can influence your mood and carry specific meanings. The warm colours may aggravate your emotions while some other colours may give you a feeling of warmth. You would feel calm when you look at blue colour whereas some colours may increase your blood pressure and your eyes may get strained.
Most of the people believe that colours make them happy. Based on preference and personal experience you can use certain colours to get positivity in your life.
Colours Can Reduce Crime
Installing blue coloured street lights may reduce crimes in those crime-infested areas. Blue lights can prevent suicidal thoughts. Negative thoughts are generally associated with the black colour.
The people who are associated with sports can wear red coloured sportswear as it would increase your speed and force. Wearing a black outfit “might” lead you to failures or you would make mistakes quite often.
Colour Psychology In Marketing
Few colours are used to associate with brands. Certain colours are appropriate for some products as far as marketing is concerned. To grab the attention of the people, certain colours are used in window-displays and the store interiors. Unplanned purchases are associated with warm coloured store displays.
It is believed that customers will remember products better when the right colour is used. Colours are also used to calm down the customers.
Medium shades of blue, green and purple are considered to be better for pictures. Colours play a major role in the success of an image and also in wildlife photography. Our sensitive eyes are easily able to recognise most shades of the green colour.
Colours Can Be Used For Treatment
In ancient times, it was believed that certain diseases are associated with colours. Colours are still used to treat patients in China and Egypt. The treatment is known as the colour therapy. Rooms are painted in different colours where the patients are treated. Blue colour is used to get relief from pain. Orange colour is used to increase the energy level in human. Red colour is to stimulate the body. Indigo shades are used to treat skin problems. Yellow is used to stimulate the nerves.
There are seven main chakras in our body. The chakras are related to the energy centres and are associated with the colours, sounds and functions of our body. These seven chakras should be balanced well to avoid illness.
The crown chakra is located at the top of the head. It is linked with the head, the brain and the nervous system. The crown chakra represents pure thoughts.
The third-eye chakra is present in the centre of the forehead. It is known as Ajna. It represents our intuitions and we may refer it as our sixth sense.
The throat chakra is linked to the throat, neck, hands and arms. It insists you to speak the truth.
The heart chakra which is located at the centre of the chest is linked with the heart, lungs and circulatory system. This chakra is related with the feeling of love, joy and warmth.
The Manipura chakra is in the middle of the abdomen and is related to our qualities of self-confidence and wisdom.
The chakra which is located beneath the naval is Svadhisthana chakra. It is linked to the reproductive system. It is associated with the feeling of joy. The Muladhara chakra is located at the base of the spine.