Barbie, the most famous doll, now has a wider compass; it is ready to fascinate, charm and appeal to people in more ways. The iconic doll gets the diverse range of body shapes, sizes, color tones and hairstyles. Barbie is a fashion doll manufactured by Mattel, the American toy company. It was launched in 1959 enjoying great success, name, and fame. It has held the number one spot for dolls in the U.S. Barbie has become an iconic symbol and has been an important part of the toy fashion doll market for over fifty years. It has been influencing many girls’ products for over five decades; it has been popular from color box, pencil box, hair pins, hair bands to bags as they all contain barbie’s pictures.
We all in our childhood, have played with them and purchased products that showcase them. But when we think of our childhood Barbies, they all looked almost the same; the clothes, however, might be different, but they all appeared to be consistent. Due to this one and only iconic image, the brand has faced criticism over the doll’s unrealistic and virtually impossible standards of beauty as it has tiny waist and stick thin legs. It has been accused of showing an anatomically inaccurate figure of women.
In 2016, there is nothing like this anymore. As the time changes, the Barbie also has undergone a change that hopefully will connect and relate more to the 21st-century people. Barbie, the world’s bestselling doll now comes in a variety of shapes, sizes, and colors. Mattel, the most famous toy company and maker of Barbie, on Thursday 28 January unveiled the “tall”, “petite” and “curvy” versions of its iconic doll. This is the biggest update since 1959 that the Barbie Fashionista collection is now out with the skeletal frame, thighs gap, curvy hips and thighs embracing different standards of beauty.
Barbie will now be available in three body types, seven color tones along with twenty-two eye colors and twenty-four hairstyles to meet natural body and beauty standards. In all, thirty-three dolls will come out in stages. Barbie’s latest makeover began in a big way last year when Mattel released a wide variety of dolls in a greater number of skin tones, body shapes, and hair colors.
The new versions of dolls are available online and ready to hit the stores soon. The new Barbies are created in a way to meet the real and reliable measures so that the people and identify and relate to them. Mattel’s President and chief operating officer and executive, Richard Dickson said “I think now, frankly more than any other time, Barbie is representing what girls see around them. Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world.” Evelyn Mazzocco, Barbie’s senior vice president, said: “We are excited to be changing the face of the brand – these new dolls are more relevant to the girls.”