2020 is a year for growth and the introduction of new, innovative products and services. Conducting business in 2020 will change drastically. Specific methods and techniques will not work in 2020, especially with email marketing techniques that are no longer effective in 2020 and other marketing techniques and methods you may want to reconsider using or work towards finding an alternative.
- Overhyped Subject Lines
It’s one thing to create a witty and engaging subject line, but overhyping the subject line can provide undesired results. Creating the perfect headline is art. With popular sites like Buzzfeed creating outrageous headlines to receive thousands of clicks each day, it’s tempting to follow suit, but you need to consider the effect it has on your brand.
Having an engaging headline that does not deliver with high-quality, relevant content, makes customers and potential customers associate your emails with spam. When customers don’t trust your brand, they are less likely to purchase products or services from you, and they will spread the word about your company being an untrustworthy business.
- Using “No-Reply” Email Addresses
The big deal with “no-reply” email addresses is that they seem automated. Customers want to interact with people and not an automated service. “No-reply” email addresses put customers on high alert about automated services, and they will more than likely send your email to the junk folder. In 2020, you need to focus on ways to engage your customers. Focus on different ways to make your company available to answer customer’s questions and address concerns. Practising customer engagement techniques help build a strong bond of trust between your customers and your company.
- Sending Customers Emails of No Value
One thing customers don’t appreciate are emails that have no value. If you’re luring customers through emails only to get them to purchase this or that, that’s not the best way to put your best foot forward with your customers. When you’re creating emails for your customers, focus on value.
The more valuable your email is, the better chance you have of existing and potential customers sharing them. When you’re creating your email marketing content, make sure the material is engaging and exciting. Focus on building a relationship over time with your customers rather than pushing them to purchase something from your company each time you send an email. Cold selling will not be taking into email marketing in 2020.
- Focusing on the Product and Not the Customer
You have a problem when your emails focus on your products or services and not the customer. In 2020, it’s all about the customer, what they need, and what they want. Customers like surprises. Surprise your customers with amazing deals or specials. Focus on how your products can help your customers instead of trying to force them to purchase one of your products just by saying a great or excellent product.
Other Email Marketing Mistakes to Avoid in 2020
Not Optimizing Your Email for Mobile Purposes
Over 41% of emails are opened using a mobile device. A lot of people are on-the-go, which means they are using their phones a lot more than they are using their laptop or desktop, primarily to open their emails. If your email is not optimized for mobile use, it will be difficult for customers to view your email, graphics, photos, and other factors in your email.
With these email marketing factors missing, your email is likely to be read once. Still, once the customer experiences issues with accessing the email on their phone, it’s unlikely they will open an email from your company a second time.
Using Too Many Call-To-Actions (CTAs)
Customers know you want to motivate them to purchase your products or services, but including too many call-to-actions in the emails, is overdoing it. You can’t put all your eggs in one basket, so don’t try to put all your marketing efforts into one email. Including too many calls-to-action in a single email overwhelms your customers and is a guaranteed way to get them to unsubscribe from your mailing list.
Not Using a Clear Layout and Text Format
The average attention span of an adult is eight seconds. If you send customers an email that has a complicated design and text all over the place, customers are not going to spend the time to find the information they want or try to figure out what your business is selling. Make sure your design layout and text formats are organized to maximize the chance of converting potential customers into paying customers.
Long and Drawn Out Emails
It’s not worth the time and effort, creating long and drawn out emails that customers will not spend time reading. Emails that exceed a few hundred words will likely end up in the trash and possibly marked as spam. You can make your email as pretty as you want by using a variety of graphics, but it’s not going to make your customers spend 10 to 20 minutes reading about multiple topics. Keep the text in your email short and concise.
Avoiding Getting Help
There’s no shame in getting help. Letting professional marketers get your business off the ground using email marketing is a great way to get ahead of your competition. Professional marketing services can help you with email lists for sale, building your email marketing lists, and give you access to their email marketing database.
The year 2020 has a lot in store for marketing and businesses. Although there are some email marketing techniques and methods that will not be carried into 2020, there are still tons of opportunities to use new, innovative marketing methods and techniques to help your business achieve its goals and climb the success ladder.