Some YouTube bloggers are real self-made celebrities. They managed to attract large audiences by creating content aimed at teaching, entertaining or reviewing. These social media stars often do what they like but in a creative, amusing, or humorous way. And they are paid for this.
Making big bucks may not be your number 1 reason for running a YouTube channel. But it opens the money-making opportunities. And it would be foolish to neglect them. Gathering a substantial number of subscribers takes time and effort. Some inpatient bloggers even buy subscribers at the beginning of their YouTube career, visit HowSociable to find out more. Making money on this video-sharing platform is tempting for many content creators. And here are three ways to do this.
- Using the YouTube Partnership Program to Get Ad Revenue.
The YouTube Partner Program (YPP) gives the website’s successful channels access to exclusive features on the platform. They can monetize their content by serving advertisements that play before, mid-roll, or after the video. Often, these are Google AdSense ads.
By the way, you don’t necessarily need to be a partner to get income from YouTube. Some bloggers just activate an AdSense account. But joining the YPP gives access to such premium features as Premium subscription fees, Super Chat, the merchandise shelf, etc.
As of 2020, if you want to apply for a Youtube partnership, you have to meet the following requirements:
- Watch Time – Your channel must have at least 4,000 hours of watch time in the previous 12 months.
- Number of Subscribers – Your channel has to have at least 1,000 subscribers.
How much do bloggers earn? YouTube splits ad revenue 55/45 with its partners. 45% goes to Google, 55% goes into your pocket. The actual rate an advertiser pays is between $0.10 to $0.30 per view. So, you can receive an average of $20 per every 1,000 ad views.
Though YouTube Premium can block ads for viewers for a monthly fee, the platform still supports content makers by payments based on the total watch hours.
Of course, there’s a small elite group of bloggers who make an extraordinary income from ads and views. Super popular channels like JennaMarbles, Pewdiepie, and Ryan Kaji earn millions of dollars annually.
However, many YouTubers make a decent living off their video channels. Natalie Barbu (280,000 subscribers) told Business Insider that she could earn between $500 and $1,000 for a video depending on how many ads she includes. Usually, her videos get about 100,000 views.
- Creating Sponsored Content.
Once you have made a name for yourself as an expert in a particular niche, sponsorship offers appear. Endorsements and product placement is the major revenue for many bloggers.
Businesses look for influencers with large and active audiences. And if your content can invoke interest in their target market, they will consider sponsoring you. Obviously, the larger your audience is, the higher sum you will be offered for advertising.
The bonus of this collaboration is that you don’t have to share your earnings with YouTube. Sponsorship agreements are settled outside of the platform, and the brand pays you directly.
Where to find sponsors? There are influencer marketing platforms, like FameBit or Klear, that help brands handpick influencers to work with for their campaigns.
Paid advertising has a few forms. It can be product placement when the product isn’t the entire focus of the video, just part of it. For example, beauty blogger Ingrid Nilsen worked in partnership with Frank Body in her skincare video. Ingrid naturally integrated the brand’s body scrub into the video review of her skincare routine. She showed how she uses it and listed the product’s benefits.
Sponsored videos involve integrating a brand into a whole video. For example, it can be “Massive (brand) unboxing” or “Huge (brand) summer haul.” Initially popular with tech brands, unpacking-style videos have become a favorite type of video among lifestyle, beauty, and fashion bloggers.
Kayla Dawn Cook is good at “unpacking videos.” She unboxes clothes and accessories from different brands, explores their features, and gives tips on how to assemble the items.
- Rely on Your Subscribers for Funding.
If you’ve built a strong following, encourage them to sponsor your channel. Viewers can help you raise funds for your new videos. If you offer the content that your audience might be interested to see, they might be willing to donate.
Many bloggers use Patreon – an online service designed to allow people to financially support their favorite content creators. A monthly $1, $3, or $5 tier gives them access to exclusive content (not published on the major channel) or allows seeing what’s new before anyone else.
Patreon has over 1 million monthly active donors and about 130,000 active creatives. Patreon’s top earners get thousands of dollars monthly.
Brandon Stanton, an author, photographer, and blogger, has about 21,000 donators on the platform. That means that he receives at least $21,000 every month for his creative projects.
Amanda Palmer, a singer, and musician is followed by over 15,000 Patreon users. However, most creators make less than $100 a month from Patreon.
Don’t forget about crowdfunding platforms like Kickstarter or Indiegogo. Perhaps, one of the most striking examples of crowdfunding is a creative project, “Kung Fury,” a short comedy paying homage to cop action movies of the 1980s. The film was sponsored through Kickstarter from December 2013 to January 2014, with pledges reaching $630,000 exceeding the original target goal of $200,000.
Don’t be shy to ask subscribers for financial support! If viewers find your content entertaining, motivating, or valuable, you would be surprised at how generous they can be.
It’s quite possible to make a good living by monetizing your YouTube channel and advertising through it. But there’s one thing you should understand – producing, editing, and uploading content regularly is a full-time job. It takes time to reach success.